Marketing your School, Department or Initiative
Getting the word out about your school, department or initiative is becoming increasingly important. With private, charter and other public schools competing for students, schools are rethinking how they can stand out among all of the choices. Also, it is always important that we share with others all the great things that are happening in Aurora Public Schools.
The following links outline the school marketing resources APS provides as well as helpful strategies, tips, templates and samples for schools.
|Getting Started||Communication Support||Media & PR||Customer Service|
Key School Marketing Strategies
|Communication Plans||School Branding||Print & Web Publications||Websites|
|Social Media||Partnering with Other Schools||Multimedia||Crisis Response|
Department or Initiative Marketing
|APS’s marketing strategies aren’t just for schools. Consider marketing your department or initiative with the help of the APS Communication Department.|
|Communication Plan Questionnaire||Communication Plan Resources|
The Communication Team can work with you to develop a plan for marketing district-level initiatives or departments. Contact us at 303-326-2180 or email@example.com for assistance.
Information on this site was gathered from the APS Communication Department and the National Public School Relations Association.
For other school marketing ideas, NSPRA offers two great resources available for purchase:
- Practical PR for Principals: A Handbook to Help You Build Support for Your Schools
- School Communication Workshop Kit on CD