Marketing your School, Department or Initiative

Getting the word out about your school, department or initiative is becoming increasingly important. With private, charter and other public schools competing for students, schools are rethinking how they can stand out among all of the choices. Also, it is always important that we share with others all the great things that are happening in Aurora Public Schools.

The following links outline the school marketing resources APS provides as well as helpful strategies, tips, templates and samples for schools.

Marketing Basics
Getting Started Communication Support Media & PR Customer Service
Getting Started with Marketing Communication Support Media and PR Customer Service
Key School Marketing Strategies
Communication Plans School Branding Print & Web Publications Websites
Communication Plans School Branding Print & Web Publications Websites
Social Media Partnering with Other Schools Multimedia Crisis Response
Social Media Partnering with other Schools Multimedia Crisis Response
Department or Initiative Marketing
APS’s marketing strategies aren’t just for schools. Consider marketing your department or initiative with the help of the APS Communication Department.
Communication Plan Questionnaire Communication Plan Resources
Communication Plan Questionnaire Communication Plan Resources

The Communication Team can work with you to develop a plan for marketing district-level initiatives or departments. Contact us at 303-326-2180 or commsvcscal@aps.k12.co.us for assistance.


Information on this site was gathered from the APS Communication Department and the National Public School Relations Association.

For other school marketing ideas, NSPRA offers two great resources available for purchase: